Singaporeans will know what sama sama means. Even if you don’t speak Malay, it is a commonly used Singlish term. Sama sama basically translates to same same, to mean similar.
In Singapore, not everyone is same same, or at least there are varying perceptions, there are apparent differences…even or especially so the way we look or treat people.
Hence SamaSama was born, a campaign to redefine one group of people in Singapore that many of us view differently, sometimes treat negatively…or don’t even treat them as existent at all – our migrant workers.
SamaSama aims to redefine foreign workers in the “low wage industry”, e.g. construction worker or domestic helper, and help us see them as capable, creative and inspirational…and someone to look up to.
A hero in their own right.
As part of the campaign, SamaSama, together with our friends at Our Better World, has crafted a compelling story for all of us, told in a video called Built By Heroes.
It is a combination of 7 inspiring stories of migrant role models who have contributed to our country (without a doubt) and also this world in their capacity.