The Relaunch of ASICS Tiger Brand

There are many brands of sports shoes in the market now. Nike, Adidas, New Balance and even Brooks. However how many of these brands are targeted towards the global street fashion-savvy market?  The ASICS Tiger brand is one of those that do. Born in Japan, it is a sports lifestyle brand that delivers both confidence and strength backed by ASICS’s heritage and technology.

ASCIS Tiger shoes on display

ASCIS Tiger shoes on display

ASICS recently announced the re-launch of the ASICS Tiger brand for the sport lifestyle market. Popular from the 1980s through 1990 as performance athletic shoes, this will change as new models feature fresh casual designs for the re-launch. The new ASICS Tiger has been recreated using original materials and colors and elements of American street fashion have been added. The bright and striking colors of the ASICS Tiger brand make it a really good choice as a form of street wear because it is basically able to match with anything and if you are thinking of taking an OOTD (outfit of the day photograph), they certainly do look good for that. In addition, the GEL-LYTE series of running shoes was known for its performance and design, so comfort is something that you will enjoy when wearing a pair of this shoes.

ASICS Tiger shoes on display

ASICS Tiger shoes on display

Interested to know how this line of shoes have developed? Watch this video which shows the evolution of ASICS Tiger over the years and their tagline ‘Wild and Rare’.

A little bit on the background of ASICS; ASICS was derived from this old latin phrase which means “A sound mind in a sound body” and its logo represents the flight and strength of athletics while also reflecting human warmth.

ASICS Tiger shoes on display

ASICS Tiger shoes on display

A total of approximately 24 shoe models have been introduced domestically starting from January 24 and suggested retail prices will range from 159 SGD to 189 SGD. If you would like to browse their selection, visit www.asicstiger.com for more information.

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