SEA Games 2015: Initiatives by Companies to Show Support for Games in Singapore

The SEA Games are around the corner and you should have seen the banners being hung around iconic spots in Singapore. So what have the companies in Singapore been doing to support our athletes? Let’s take a look.

1) Singtel

As the SEA Games’ Official Multimedia Partner, Singtel has sponsored over S$15 million worth of next-generation multimedia solutions and technology infrastructure.

Singtel has decided to show the public who exactly have been the inspiration and driving force behind our Team Singapore athletes, offering a glimpse into these behind-the-scenes personalities. Want to hear the inspiring stories of the heroes behind each successful athlete? Check out the heartwarming video below.

As the Official Pay TV Broadcaster, Singtel will deliver an immersive experience of the SEA Games to Singaporeans island-wide across multiple platforms. Singtel TV subscribers can catch the action for free on two dedicated channels (Channel 134 and 135), with live feeds and specially customised programming. The Games will also be available on the Singtel TV GO mobile app for free to everyone in Singapore and there will be live screenings of the Games at community centres across Singapore.

As we Singaporeans go online to share our views and show support for Team Singapore at the events, Singtel will be aggregating these activities to show what the community is discussing and reading regarding Team Singapore. It will identify and rank the audience’s interests by trending associations, such as a specific topic, athlete or sport.

2) Orchard Road Business Association


Whenever there’s a festive season, you can nearly count on Orchard Road to reflect that atmosphere and provide that ambience, all through their fancy decorations. You have seen the Christmas decorations, the Samsung fashion show, Fashion Steps Out, taking place here and of course their latest activity, their Pedestrian Night on 7th March. Various activities took place and the largest Team Singapore flag was passed down Orchard Road. Yes, it might have been over now but you can still spot booths set up along Orchard Road selling SEA Games merchandise.

3) Singapore Airlines


Photo credit: Singapore Air

As the Official Airline Partner for the 28th SEA Games, SIA is sponsoring complimentary Economy Class tickets to Singapore as prizes for promotional activities around the region. One of these activities is NILA’s Quest, a web-based digital game specially created for the 28th SEA Games that aims to engage the regional community. The grand prize is a winning pair of tickets to Singapore to enjoy the SEA Games. Besides that SIA will offer special fares for officials who are travelling to Singapore for the Games as well as publicity through its media channels such as SilverKris, SIA’s inflight magazine.

SIA will also sponsor handheld fans which are included in the fun packs that will be distributed during the preview, opening and closing ceremonies, as well as SEA Games-themed Airbus A380 aircraft models. Singapore Airlines cabin crew will also be participating in the opening and closing ceremonies.


4) OCBC Bank


OCBC Bank has unveiled a series of limited edition UnionPay prepaid cards that come in six designs. Two of them feature official Games’ mascot Nila, sold at S$55 and S$105 each, with a stored value of S$50 and S$100 respectively. The other four feature a sport each, namely bowling, football, swimming and table-tennis and will be sold as a set at S$28, with each card having a stored value of S$5. All these cards are non-reloadable.

They can be bought at the official SEA Games merchandise store outside Ngee Ann City and City Tours Tourist Hub and also at SEA Games merchandising booths at selected competition locations, participating F&B stalls at the Singapore Sports Hub and the SEA Games hospitality desk at Swissotel The Stamford.

These cards can be used to get discounted ticket prices for SEA Games competitions, as well as discounts at participating food and beverage (F&B) stalls at the Singapore Sports Hub during the SEA Games.


With all these initiatives taken by companies to support our athletes and the SEA Games, the least we can do is to participate in these activities and cheer them on! As for Shiok!, we will be covering interviews with #OneTeamSG and the volunteers at the Games to provide our readers a view of their Singapore stories and an insight to the Games. Click here and here to read part 1 and part 2 of our interviews and we will also be providing updates on their events on our calendar and social media so follow us @ShiokSG. We would also love to hear how your company supports the Games or #OneTeamSG, be it sponsoring a grassroots event or giving staff leave to support the sporting events!

If you have also seen and like the official SEA Games merchandise, you can join our FB contest for a chance to win!




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